Investors in Goods

We are a Venture Capital firm, shaping the future of commerce. At SPRING, we invest in tech enablers and B2B companies that provide innovative solutions to retailers and brands, including PoS management, in-store analytics, adtech, omnichannel solutions, payment, CRM, HR, and logistics. Additionally, we focus on new models of distribution such as social commerce, DNVB, ONVB, and marketplaces. Our investment approach relies on strong relationships with over 50 European (E-)Retailers, helping to drive the sales development of our portfolio companies.

William Currie Group, we are a private investment group specializing in supporting fast-growing e-commerce and technology businesses. Our team has the expertise and capital to enable sustainable, rapid growth. We have a strong track record of guiding young businesses through challenging fast-growth situations, focusing on rapid operational scaling to maximize their potential.

De Beers Group Ventures is a venture arm of De Beers Group that seeks to invest in consumer products.De Beers Group is the world's leading diamond company, specializing in the exploration, mining, and marketing of rough diamonds since 1888. They are dedicated to discovering nature's brilliant treasures and creating opportunities for people

Miele is a manufacturer of high-end domestic appliances, commercial equipment and fitted kitchens. As the world’s leading manufacturer of premium domestic appliances, we create delightful experiences – not only with regard to the quality of our products, but also in terms of performance, convenience, design and sustainability. For our customers, this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime.

Mueller Investment is dedicated to providing capital, guidance, and a robust network to tech startups throughout Europe. Their mission is to collaborate closely with visionary tech businesses, offering support to help them achieve success. They focus on industries such as Software, Healthcare, and Consumer Goods on a global scale, investing primarily in Seed and Series A stages with an average check size of €100K+. Mueller Investment operates on guiding principles that emphasize the importance of relationships, aiming to leverage their experience and network of trusted investors for mutual benefit. They prioritize meaningful partnerships, committing to projects where they can significantly contribute, akin to an incubator experience. Their approach also emphasizes sustainable scaling, assisting startups in building effective teams within budgetary constraints.

Green Generation Fund invests in early-stage companies that focus on sustainability and technology-driven solutions for environmental challenges. They support startups working on innovative approaches to climate tech, renewable energy, and sustainable agriculture. Their goal is to drive positive environmental impact through strategic investments and partnerships.

Katjes Greenfood is an impact investor in the rapidly growing market for sustainable food brands. Based in Dusseldorf, we are specialists within the consumer-packaged goods segment and focus on Series A funding in order to support disruptive start-ups within Germany and the US. Katjes Greenfood is part of the Katjes Group and we love to share our industry knowledge with our founder teams for growing strong and impactful food brands.

Milano Investment Partners - MIP SGR is an Asset Management Company specialised in tech & consumer lifestyle. Milano Investment Partners - MIP SGR is a Venture Capital platform with multiple alternative and reserved investment funds focusing on different companies' stage and investors' needs, giving a privileged access to growing markets.

The Craftory is an investment fund specializing in cause-driven consumer packaged goods (CPG) brands. The firm focuses on identifying and supporting brands that prioritize social or environmental causes alongside their business objectives. The Craftory provides capital and strategic support to these brands, aiming to amplify their impact and market presence. By investing in cause-driven CPG brands, The Craftory seeks to foster innovation, drive meaningful change, and create long-term value both socially and financially. Their approach underscores a commitment to supporting businesses that align profit with purpose, contributing to positive societal and environmental outcomes.

True is an innovative investment and innovation firm with a consumer-focused approach, dedicated to redefining traditional business models. The firm emphasizes creating value through sustainable and impactful business practices. True collaborates closely with entrepreneurs and businesses to foster innovation and drive growth across various consumer sectors. By leveraging its expertise and network, True aims to support businesses in delivering meaningful and lasting change in the marketplace.

Tablomonto focuses on early-stage investments, actively supporting tech entrepreneurs and building a community of innovative companies. They seek visionary teams with tech-supported ideas, inviting collaboration from potential partners to expand their portfolio and drive startup success.

Leela Capital embraces the concept of "Leela" from Sanskrit, symbolizing the playful creation of the cosmos. This philosophy underpins their values of collaboration, authenticity, acceptance, vulnerability, and being results-driven. Leela Capital focuses on providing capital to support innovative business models, aligning fully with their clients' success to celebrate achievements together. They emphasize humility, humanity, and resilience in their approach, fostering a supportive environment where strengths are valued and weaknesses are understood to build a cohesive and effective team.